Will Frith

» As it Cools

A blog about the emerging specialty coffee industry in Vietnam, as well as the growing third-wave coffee culture in Saigon

Never Forget (you have a blog)

This post is for myself more than anyone else. Self-reflection and affirmation ahead. Reader beware: It's hard to believe a year has flown by  since I last (half) updated this blog. I would try to come up with an impressive excuse like, "I'm just soooo busy working on projects" (which is true), but that's just an excuse.

What I'm learning about myself is that my creative output comes in bursts, and when I'm working a lot, those bursts come less frequently. And when I've been working on the same project for over nine months, it's hard to find things to write about. It doesn't help that the project is very secretive and I can't share anything about it...

So, will I continue to add to the noise of the internet? Yes. Will I do it in a predictable and consistent manner? Unsure. So, The best I can shoot for is to remember that this is here to catalog my coffee experiences and that I need to be a better steward of my word collection. For now, at least I have some fun toys to play with...