Will Frith
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Curriculum Vitae


Curriculum Vitae

contact : willfrith at gmail dot com
Currently based in Ho Chi Minh City, Vietnam

Independent Consulting

Ro/Ar Coffee Alliance, Ho Chi Minh City, Vietnam, February 2019-present: Founding member of an organization designed to develop awareness of transparency across industry and consumer populations in the Vietnamese coffee community. Focused on raising both the quality of life of producers and the quality of end product. Providing leadership in technical exchanges and organized events.

Lam Dong Central for Agricultural Development, Department of Production and Preservation, Lam Dong Province, Vietnam, February 2019: Evaluation of raw product, sample preparation and roasting to SCA standard. Head judge for cupping panel representing different segments of the specialty industry. Led the analysis of existing arabica varieties in the Dalat region. Presented findings and analysis to the department..

VNCC Wet Mill Project, Dalat, Vietnam, January 2019-present: Lead consultant, technical and operational, including field research, mill design, and land surveying for a proposed wet mill to designed to introduce market access to local growers, increasing available volume of specialty arabica for the domestic market. Responsible for project team leadership, design phase initiation and management, technical quality control, and sourcing subcontractor expertise from established sources in Thailand and Hawaii.

World Coffee Research On-Farm Trials, Dalat, Vietnam, September 2018-present: Lead consultant, originating WCR’s research in Vietnam and serving as country liaison. Convening stakeholders and subject matter experts, including local grower and processors, Dalat University Department of Agriculture, and Western Highlands Agriculture and Forestry Science Institute (WASI), a subdepartment of the Vietnam Ministry of Agriculture. Project management, field research identifying potential test plots and partners, and outreach to local operators.

The Workshop Coffee, Ho Chi Minh City, Vietnam, 2015-present: Production systems design, wholesale program development, roaster training, QC systems, product development, barista training and support.

La Viet, Dalat and Ho Chi Minh City, Vietnam, 2015-present: Barista and roaster training, QC systems, equipment support, training and education systems, business development. Wholesale program development.

Vietnam Coffee Republic, Ho Chi Minh City, Vietnam, 2015-2018: Production systems design, roaster and wholesale training and education development, barista training and support.

[a] café, Ho Chi Minh City, Vietnam, 2013-2016: Roaster and barista training, customer service training, event planning

Bolaven Farms, Pakse, Laos, 2013: Roasting machine commissioning, Basic operator training, Quality Control Basics training.

Eastgate Cafe, Ho Chi Minh City, Vietnam, 2013: Roaster training, barista training, branding, green coffee sourcing, quality control, roast profile building

Mach Coffee, Ho Chi Minh City, Vietnam and Hong Kong, 2013: Quality control, roast profile building, product development

Golden Bell Coffee, Dalat, Lam Dong, Vietnam, 2013-2015: Roaster training, barista training, roast profile building, green coffee improvement, quality control

Temple Hills Coffee, Milwaukee, Wisconsin, 2012-2014: Business strategy consulting, training, green coffee development

Mod Coffeehouse, Galveston, Texas, 2012: Barista training, business development, consulting

Full-Time Industry Experience

2015-2018 Modbar Llc (La Marzocco)
Planning, Layout & Design Consultant.

  • Customer Support & User Engagement, Sales & Consulting, Technical Support, R&D, Relationship Management, Installation & Bar Flow

  • Trade shows and events - coordination, logistics, operation & representation.

  • Pre-sales, sales, and after sales transitional strategy and support during Modbar / La Marzocco merger

2014 - 2015: The New Black, Singapore
Director of Coffee

Technical, R&D; Menu creation and development; Quality control/systems; Equipment selection, implementation, commissioning and maintenance, curriculum & training; workflow systems & bar design; supplier network; SOP creation and development

2011-2013: Olympia Coffee Roasting Company, Olympia, Washington

Production roasting, roaster maintenance (Diedrich HR-1 and IR-12 and Jabez-Burns Sample Roaster), quality control, assistant to green coffee buyer, research and development, barista training, wholesale client consulting and support. 2013 Micro Roaster of the Year, Roast Magazine.

2007-2011: Batdorf & Bronson Coffee Roasters, Olympia, Washington

Production, barista training, research and development, quality assurance, customer support and consulting

2001-2004: Mod Coffeehouse, Galveston, Texas

Barista, baker, staff manager, trainer

Skills & Teaching Subjects

Cupping: daily production cupping, assisting in green coffee buying decisions, facilitating cuppings for current and potential clients, organizing and facilitating public tasting events

Roasting: sample roasting, roast profiles development (production roast levels, espresso for competition and guest espresso in retail and wholesale), post-roast blend development, production roasting, roaster maintenance and troubleshooting

Teaching and Training: curriculum development, training programming, on-site customer support, barista (espresso, automated and manual brewing), cupping and roaster training, retail and production/manufacturing consulting.

Equipment (installation, operation, maintenance and repair): Various Espresso Machines, Grinders, Brewers, & Roasters

Customer Service: on-the-bar experience, training and education, tours of facilities and retail locations, consulting for startup and existing retail coffee locations, ordering and procurement, equipment maintenance and repair

Competition/ParticipationSensory Judge at various regional, national, and international Barista Competitions (2009-present); Station Instructor for BGA espresso workshops; Station Instructor for Roasting and Cupping workshops; Regional Brewer’s Cup finalist (2011, 2012); Various Community Coffee Events (planning, hosting, logistics, dish washing)

References upon request