Press
NYTimes: “Finding Great Coffee in Ho Chi Minh City” February 2024.
Sprudge.com: 15th Annual Honoree — Outstanding Achievement, 2024.
Barista Mag: “One on One: Will Frith” November 2023
USA Today: “Iced coffee tastes great but cooled hot coffee is gross. Why?” July 2022
USA Today: “Making a cup of joe? Here are nine tips from experts to elevate your auto-drip coffee game” July 2022
Barista Mag: "The Evolving Tastes of Vietnamese Coffee (Part 1) (Part 2)” May 2022
Sprudge.com: “The NYTimes Thinks Robusta is Trending in 2022” January 2022
Nikkei Asia: “Tasting the future of coffee in Vietnam” February 2022
Epicure Asia: “A Hybrid Cafe & Wine Bar in Saigon.” January 2022
Move To Asia YouTube Channel: “Start Your F&B Business in Vietnam” April 2021
Coffee Marketing School: “These 16 Coffee Consultants Are Worth Their Weight In Beans” April 2021
CNN: “Why the World is Waking Up to Vietnamese Coffee” March 2020
Vietcetera: “On Building Vietnam's Specialty Coffee Scene” November 2019
Sprudge.com: “Will Frith: The Sprudge 20 Interview” May 2019
Vice: “Sahra Nguyen Wants to Change the Trajectory of Vietnamese Coffee” April 2019
Saveur: “Giving Vietnamese Coffee Its Due in America” April 2019
Sprudge.com: “Sprudge Twenty Class of 2019” April 2019
Daily Coffee News (Roast Magazine): “Will Frith on Big Moves and Specialty Coffee in Saigon.” March 2019
Sprudge: "Improving Vietnam's Coffee, One Variety at a Time." June 2018
Fresh Cup: "Will Frith, Vietnamese Coffee Whisperer." April 2018
Vietnam News: "Vietnamese Coffee Inspires American Coffee 'Geek'". April 2018.
VN Express International: "In Search of Arabica in Vietnam's War-Scarred Soil." November 2017.
CNN: "Egg Coffee in Hanoi." June 2017.
Loa.fm: "From Field to Cup: Vietnam Rides Coffee's Third Wave." September 2016.
Southeast Asia Globe: "Vietnam's Arabica Push." January 2016.
SCA News: "Emergence of a Coffee Origin: Dalat, Vietnam." August 2015.
Thanh Nien Newspaper: "Vietnam's Small (But Growing) Specialty Coffee Movement." January 2015.
Roast Magazine: "Firestarters," Interview Column. March/April 2014
BBC: “The Coffee Trail With Simon Reeve.” February 2014.
BBC: "How Vietnam Became a Coffee Giant." January 2014.
Sprudge.com: “’A Template For Life:’ Will Frith and Specialty Coffee in Vietnam.” September 9, 2013.
Sprudge.com: "The New Black: A Modular Multiroaster Concept in Singapore." December 2, 2014.
Thanh Nien Newspaper: "Vietnam's Coffee Hero." September 2013
The Gioi Gia Dinh Magazine: “Chàng Tây du mục mê cà-phê Việt,” July 23, 2013
Thành Phố Hôm Nay: “Nghệ thuật pha Café,” June 16, 2013.
Fresh Cup Magazine: "When Yield is No Longer Enough." June 2013 Coffee Almanac.